How do women to express themselves by jewellery-TOP TEN Discover the silver jewellery trends!

For the May edition of Professional Jeweller magazine, we asked independent jewellers and suppliers to help us analyse the silver jewellery market.

Using the results from UK jewellery industry experts, we have compiled a list of the top ten silver jewellery trends driving sales for the industry this season.

FEMALE EMPOWERMENT – Tell your story

Alongside female consumers investing in pieces that represent something deep inside of them, the Hollywood #TimesUp campaign has also sparked demand for pieces that encourage women to dream big and feel confident. Richard Bulgin, the owner of Astra Jewellery’s UK distribution company, Jos Von Arx, explains: “2018 marks 100 years since women got the vote in the UK, and it is the TimesUp campaign year. We believe a strong trend this year will be jewellery that encourages women to dream, to achieve, to see no limits, and the Astra Freedom range does just that. Necklaces such as ‘dream and believe’, ‘follow your dreams’, ‘escape the ordinary’, ‘find your direction’, and ‘do what you love’. This range is about finding your Astra Freedom story.”

Top 10 jewellery brands in Europe were in the coversation. Find these leading brands options on this topic here:

TOP TEN: DISCOVER THE SILVER JEWELLERY TRENDS TRANSLATING INTO SALES THIS SEASON